Insanityville

Ads on mobile networks? YES

By in-sanity on November 15th, 2009

We all try to make some money using the web. Why the web? Because it’s the cheapest way of making business. You don’t need storage space, no employees, basically no more than a good idea. But how to make money from just an idea on the internet? I’m sure this will come as no surprise: you must have a website!

The traffic that the website generates can be converted into revenue by selling ad space on it. Pretty straight-forward so far.

On the advertiser side it’s not so easy. They must consider the target audience and design ads in such a way that the ad will not only generate traffic for their website but sales. Sometimes advertising on websites just doesn’t cut it so Smaato came up with something even cooler. They developed a platform that manages and maximizes the ad ARPU (Average revenue per user) on the mobile users world wide. The partnered up with mobile social communities like: Mocospace, Zedge and Qeep as well as game and application developers.

It can’t be any closer to the user than their mobile phones, right?

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